Curl Defining Cream for Hydrated, Shiny Curls

OUAI's offering caters to all your hair care needs, from shampoo and conditioner to a comprehensive range of body products. Explore our selection of best-selling items and discover the perfect additions to your shower routine.

Our COMPLETE YOUR SHOWER ROUTINE collection features an array of essential products to elevate your self-care experience. Indulge in our nourishing Body Cleanser, luxurious Body Crème, and revitalizing Scalp & Body Scrub, all crafted with high-quality ingredients and infused with captivating scents.

Customers have raved about our products, with an average rating of 4.5 out of 5 stars across over 1,251 reviews. Upgrade your routine with these beloved items, now available at unbeatable prices.

Dreamed Up By You, Made by OUAI - Our Curl Crème is the result of a year-long collaborative process with 150 community members. Designed to cater to all curl types, from fine to thick and curly to coily, this do-it-all styling cream defines, controls frizz, and adds shine to your locks.

This Is What Cremes Are Made Of - Carefully formulated with a blend of beneficial ingredients, our Curl Crème harnesses the power of linseed and chia oil to shape and define curls, while coconut oil seals damaged cuticles and hydrates. Babassu oil then conditions, softens, and enhances the natural shine of your hair.

OUAI Means Yes - In the effortless, Parisian-inspired way. OUAI is about embracing authenticity, having honest conversations with our community, and letting go of unrealistic expectations. We believe in celebrating your unique beauty and imperfections.

Made For Effortless Routines - All OUAI hair care products, including our Curl Crème, are carefully crafted to simplify your styling routine and nourish your hair health. We meticulously select the good ingredients and omit the bad, without compromising on quality.

Live Life Your OUAI - OUAI offers luxury hair and body products at accessible prices, designed to be user-friendly and fit seamlessly into your everyday life. Use our Curl Crème on wet or dry hair, in any routine, from twist-outs to wash-and-go's, for soft, defined curls without residue, sticky fingers, or crunchy results.

Explore our collection and find the perfect additions to elevate your self-care experience. Indulge in our best-selling body and hair care products, crafted with care and available at unbeatable prices. Embrace your hair's natural beauty and live life on your own terms with OUAI.

product information: