GIOVANNI Tea Tree Triple Treat Invigorating Shampoo & Conditioner Set - Cooling Hair Care for Dry, Flaky Scalp

From a Pioneering Visionary to a Renowned Brand: The Story of Arthur Guidotti and Giovanni

Arthur Guidotti, a true visionary in the world of hair care, began his journey in the 1960s as a hairstylist in the bustling salons of Hollywood and Beverly Hills. With a passion for all things hair, he established his own salon, "On Sunset," which quickly became a hit with many Hollywood celebrities, including the iconic Lucille Ball.

As Guidotti's exposure to harsh chemicals increased over the years, his hands started to react, prompting him to explore the possibility of creating his own line of professional hair care products. With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.

The influence of growing up in salons and the beauty industry had a profound impact on Guidotti's son, James, who shared his father's passion for hair care. Driven by a vision to create a fashion-forward, natural hair care company, James and the Giovanni brand set out to bridge the gap between natural and salon-quality products.

Giovanni's innovative approach catapulted the brand to the number one selling hair care brand in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data. The brand's commitment to high-quality ingredients and performance has earned it a reputation for delivering salon-quality results through natural means.

Today, James' unwavering passion for hair care and his constant drive to explore new possibilities continue to fuel the brand's innovation. The Giovanni product line encompasses a diverse range of offerings, including the Tea Tree Triple Treat Invigorating Shampoo, which helps with scalp care, alleviates dryness and flaking, and leaves curls feeling soft, bouncy, and defined.

The shampoo is enriched with botanical oils of cooling peppermint, conditioning rosemary, and clarifying eucalyptus, providing a deep clean and strengthening treatment for all hair types. Vegan-friendly and cruelty-free, the GIOVANNI products are designed to offer high performance while prioritizing sustainable and eco-conscious practices.

Since 1979, the Giovanni brand has been at the forefront of the natural hair care industry, bridging the gap between natural and salon-quality products. With a legacy of innovation, a commitment to quality, and a deep-rooted passion for hair care, the brand continues to inspire and empower consumers to embrace the power of natural, high-performing hair care solutions.

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